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Information session on Cambridge Judge Business School Executive Education’s Business Analytics: Decision Making Using Data
Pre-programme Information Webinar on Business Analytics: Decision Making Using Data with David Stillwell
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En este webinar de 60 minutos recibirás información acerca del programa Business Analytics: Tomar Decisiones a partir de los Datos, de Cambridge Judge Business School.

* Habrá traducción simultánea en español, para elección de quienes así lo prefieran, y sesión de preguntas y respuestas.

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Neste webinar de 60 minutos você receberá informações sobre o programa Análise de Negócios da Cambridge Judge Business School.

* Haverá tradução simultânea em português, à escolha de quem preferir, e sessão de perguntas e respostas.

00:57:00

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Speakers

David Stillwell
University Lecturer in Big Data Analytics & Quantitative Social Science Academic Director of the Psychometrics Centre @Cambridge Judge Business School
David studies the links between big data and psychology; his research with 6 million social media users found that the computer can predict a user’s personality as accurately as their spouse can. Follow up research found that personalizing an advert to the recipient’s psychology is more effective than generic ads. This line of research suddenly became very topical in 2018 with the revelations of an American company’s use of social media data for political marketing in the 2016 American presidential elections. Subsequently in 2018 and 2019, David presented at the European Parliament and to the European Data Protection Supervisor on the topic of data use in marketing, and his research has been cited in numerous data protection policy reports by governments worldwide.