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Live Fireside Chat: Influencer Marketing with Amanda Russell and Professor Mohanbir Sawhney (Online)
In a noisy market where it’s hard for brands to break through, influencer marketing has emerged as a meaningful way to build relationships and trust with stakeholders. Brand leaders and marketers must learn how to navigate the latest trends and challenges in this emerging space.

Join us for a fireside chat and an exclusive deep dive into influencer marketing, featuring Amanda Russell, renowned entrepreneur and author of The Influencer Code, and Prof. Mohanbir Sawhney, one of the brightest minds in business innovation and modern marketing. The conversation will be moderated by Jakii Chu, Chief Marketing Officer, Emeritus and previously CMO of Instacart, on some of the most significant aspects of influencer marketing.

In this session, you will:

LEARN what influencer marketing is and what it is not – and why the value of this market has more than doubled since 2019, to $13.8 billion.

GATHER tips for navigating this exciting, but often misunderstood, space.

DISCOVER how to scale your business through marketing campaigns that emphasize trust over attention.

***SELECT YOUR TIMEZONE BELOW***

Dec 4, 2021 02:00 PM in Indiana (East)

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Speakers

Amanda Russell
Adjunct Lecturer of Marketing @Kellogg School of Management
Ms. Russell is widely respected as a leader in business education and an accomplished entrepreneur. By the age of 32, she built & sold two thriving businesses from scratch; an online fitness subscription community for women and a digital marketing and production company working with some of the biggest names in fitness. Russell advises some of the top companies in the world on influencer marketing including Lamborghini, Cedars Sinai and Lionsgate and speaks across the globe on influence and the future of marketing with a focus on building, leveraging and scaling a brands community. Her book, The Influencer Code, became the official resource to influencer marketing for college programs, complete with proprietary case studies, exemplary methodologies, & original frameworks. Amanda’s international experience is vast, and she has taught at some of the top schools in the world.
Professor Mohanbir Sawhney
Associate Dean of Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing @Kellogg School of Management
Professor Sawhney is a globally recognized scholar, consultant, and speaker in innovation, modern marketing, and enterprise analytics. He has co-authored seven management books as well as dozens of articles in academic and managerial publications. He has won several awards for his teaching and research, including the 2006 Sidney Levy Award for Teaching Excellence at the Kellogg School, the 2001 Accenture Award for the best paper published in California Management Review and the Outstanding Professor of the Year at Kellogg in 1998. He received the Distinguished Alumnus Award from IIM Calcutta in 2011. In 2014, he was ranked 16th on the list of most influential thinkers of Indian origin by the Institute of Competitiveness. He serves on the Board of Directors at Reliance Jio Infocomm and advises several technology startups. He is a Fellow of the Institute of Study for Business Markets (ISBM) at Penn State University and a member of the Advisory Board at Chicago Innovation.
Jakii Chu
Chief Marketing Officer @Emeritus
Ms. Chu has more than 15 years of experience leading prominent e-commerce corporations. She is currently Chief Marketing Officer at Emeritus. Previously, she has served as Chief Marketing Officer, Instacart and as Senior Vice President of E-commerce at Fanatics, where she drove all aspects of digital marketing and marketplace growth. Ms. Chu has also owned marketplaces as well as wholesale e-commerce businesses and played a vital role in transforming and scaling these companies. She has also served as COO & Director of Shipping at eBay Inc.