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Live Fireside Chat: Influencer Marketing with Amanda Russell and Professor Mohanbir Sawhney (Online)
In a noisy market where it’s hard for brands to break through, influencer marketing has emerged as a meaningful way to build relationships and trust with stakeholders. Brand leaders and marketers must learn how to navigate the latest trends and challenges in this emerging space.

Join us for a fireside chat and an exclusive deep dive into influencer marketing, featuring Amanda Russell, renowned entrepreneur and author of The Influencer Code, and Prof. Mohanbir Sawhney, one of the brightest minds in business innovation and modern marketing. The conversation will be moderated by Jakii Chu, Chief Marketing Officer, Emeritus and previously CMO of Instacart, on some of the most significant aspects of influencer marketing.

In this session, you will:

LEARN what influencer marketing is and what it is not – and why the value of this market has more than doubled since 2019, to $13.8 billion.

GATHER tips for navigating this exciting, but often misunderstood, space.

DISCOVER how to scale your business through marketing campaigns that emphasize trust over attention.


Dec 4, 2021 01:00 PM in Central Time (US and Canada)

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